ABSOLUT vodka is one of the top selling brands, only second to Smirnoff in the vodka market. It has been around for more than 100 years and it's drinkers are drawn to it, not because of its distinctive flavour, but mainly because of its amazing marketing. Since 1979 it has been marketed as Absolut and its blue lettering on a simple bottle are recognisable almost everywhere. TBWA are the responsibles for its great success, by creating so far more than 1200 ads for the drink. Absolut Purity became Absolut Perfection and then a bottle with wings became Absolut Heaven and so on...
Here you can find the compilation of all the ads so far.
Apparentely in the US these "bottle focused ads" are not available anymore and boring ads are taking over. Fortunately in Europe the motto 'don't change a winning horse' is still known and we can still enjoy some amazing ads.
In the meantime, you can see the latest bottle to come out in the market, in chrome (apparentely to appeal to a male audience): Absolut 100.
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